Our Mission

Our mission is to serve every customer as we would want to be served – with courteous treatment, expert advice, and quality products. Your satisfaction is our goal. We know you have many choices, and it is our job to earn your business and ultimately earn your loyalty as well.

With that in mind, you can expect the following from us:

– Courteous treatment whether you are window shopping, researching, purchasing, or returning something that did not meet your needs or expectations.

– Our full attention for whatever time you are in our store or on the phone with us, so that you can feel comfortable with any buying decision you make.

– Expert advice to help you choose the best product with the optimal balance bewteen cost, quality, and suitability for your purpose.

Our Team

Bill Pratt, Owner & General Manager – Bill has spent the last 30 years in the high technology industry as a technical professional and as a senior manager. He has also been a car enthusiast since his teenage years. Rock ‘n Road Outfitters is both a business and a source of recreation for him. His objective is to make Rock ‘n Road Outfitters a haven for enthusiasts of all ages and brand preferences. Bill owns a 2014 Jeep Wrangler Rubicon, a 2002 Jeep Wrangler X and a 2012 Ford F-350 4×4. All of those vehicles serve as project vehicles for the products and services we provide. His low-mileage 1969 Corvette can occasionally be seen at the store on nice summer days.

Nancy Pratt, Owner & Store Manager – Nancy represents the vast majority of mainstream automobile owners and spends every day making sure that Rock ‘n Road Outfitters is as welcoming to that audience as to the enthusiasts. She can be found on any given day doing office work, helping customers at the counter, or receiving our daily deliveries from our warehouses in Pennsylvania and Rhode Island. Nancy owns a 2018 Ford Fusion. In addition, Nancy drives a restored 1968 Cougar XR-7 GT.

Cory Rustin, Sales Consultant/Installer – Cory is the newest member of the Rock ‘n Road Outfitters team. A transplant from Texas (arguably the truck and off-road capital of the world), Cory started his career doing classic car restoration in the deep end of the pool with a 1981 Corvette suspension. From there, he added experience doing engine, interior, and electrical work. He then moved over into the off-road realm performing builds on mud trucks and 2WD to 4WD conversions.  His daily driver is a 1998 Jeep Wrangler that is modified for off-road capability on a budget. Cory is self-taught with a strong ability to solve problems and create custom fabricated solutions.


Here is one of the many fabulous custom show vehicles from the 2008 SEMA show in Las Vegas.